Lead Product Designer / Design Generalist
Yuvaap & Trehi Organics
01. Overview
Yuvaap is a holistic wellness platform for millennials, built on six pillars – Gym, Yoga, Meditation, Healthy Eating, Vedanta Philosophy, and Chemical-Free Living. Trehi Organics, a subsidiary brand, focuses on pure, chemical-free skincare grounded in the philosophy “Real Ingredients = Real Beauty.”
As the Lead Product Designer, I owned the end-to-end design strategy for both brands – from UX/UI to content systems, automation workflows, brand identity, and cross-channel assets.
My responsibility:
Translate two distinct missions into cohesive, intuitive digital experiences while scaling the design team and content pipeline.
Both brands had strong missions but lacked structured UX direction, consistent visual identity, and scalable content design.
Key challenges:
-
Yuvaap’s platform was rigid, lacked emotional design, and had unclear navigation.
-
Trehi Organics needed to be built from scratch and positioned as a credible, natural skincare brand.
-
Content creation was slow and inconsistent across channels.
-
Users wanted clarity, authenticity, and easy access to wellness and skincare resources.
The goal was to create a unified, human-centered experience that could scale across websites, apps, YouTube, WhatsApp communities, and e-commerce platforms.
02. Problem Statement
03. Research & Discovery
Understanding the Users
If you’re feeling lazy, reading all this information. Just get your eyes on bold once and it’s just enough!
User Understanding
I used a mixed research method:
-
Surveys with Yuvaap’s wellness audience.
-
Community feedback from 20+ WhatsApp groups (~20K users).
-
Analytics from website/app traffic.
-
Direct customer questions from Trehi’s early skincare buyers.
Key Insight
-
Yuvaap users (18–35) wanted simple, easy-to-follow content on fitness, yoga, and healthy eating.
-
Trehi’s skincare users (mostly women 30–45) were confused about ingredients and wanted clean, trustworthy information.
-
Navigation and information architecture on Yuvaap lacked hierarchy and the visual style felt inconsistent across channels.
Personas & Journey Maps
I mapped distinct journeys:
-
Health-conscious millennial seeking fitness routines
-
Homemaker searching for safe skincare solutions
-
Beginner meditator learning through videos
These journeys shaped our UX flow, content structure, and design language.
My Approach & Actions
Bringing Life Back!
Here you go, it’s time for dopamine and serotonin
My Approach
Yuvaap Platform Redesign
Monthly unique visitors increased to ~20K
Returning users grew from 500 → 800
Higher engagement on wellness pages and recipes
- Redesigned the website and app with new navigation aligned with the Six Wellness Pillars.
- Created a calm, minimal visual language using soft palettes and iconography.
- Built high-fidelity Figma prototypes and conducted iterative usability testing.
- Improved content discoverability with structured layout and clear hierarchy.
Brand Foundation Trehi Organics
-
Created the complete visual system: typography, colors, iconography, packaging.style.
-
Designed all Amazon product images with ingredient-first clarity.
-
Produced 3D product renders in Blender for e-commerce and ads.
-
Built a premium, minimal “clean beauty” aesthetic that communicated trust and purity.
Content Ecosystem
20+ recipe booklets
100+ banners
500+ graphics
Amazon A+ pages
Editorial content and ad creatives
AI & Automation Systems
I introduced a local ComfyUI automation pipeline & Python Setup to batch-generate:
- 100+ graphics at once in batch processing
- Product Graphics Amazon Ready
- Social graphics for ads
This reduced manual design time drastically and helped scale YouTube channels and Amazon product listing quickly.
Team Impact
Same 5-member team started producing
4× more content
01
Maintained high-quality consistency
02
Reduced repetitive manual tasks
03
Bonus
I applied ReactJS & CSS to help the devs with form submission handling!
Impact
The Impact
Achievements & Outcome
The redesign and strategy produced measurable improvements:
- Higher trust among wellness and skincare users
- Clearer UX flow, enabling users to find content effortlessly
- Consistent branding across every channel
- Major boost in reach, with both brands hitting 100K+ subscribers
- A scalable design engine supporting 20K+ community members
Overall, the work transformed two emerging brands into recognizable, cohesive, user-friendly digital experiences rooted in wellness and natural living.
Yuvaap (Wellness Brand)
-
Grew YouTube from 0 to 100K+ subscribers.
-
Increased organic website traffic to ~20K monthly.
-
Improved retention and content consumption through redesigned UI.
Trehi Organics (Skincare Brand)
-
Launched complete brand identity and digital footprint from scratch.
-
Helped Trehi’s YouTube reach 100K subscribers.
-
Designed full Amazon catalog including high-conversion feature images.
System thinking | User-first strategy | Scalable design ecosystems |
System thinking | User-first strategy | Scalable design ecosystems |
System thinking | User-first strategy | Scalable design ecosystems |
System thinking | User-first strategy | Scalable design ecosystems |
System thinking | User-first strategy | Scalable design ecosystems |
Cross-channel design leadership | Combining creativity + automation | Leading teams to deliver large-scale output
Cross-channel design leadership | Combining creativity + automation | Leading teams to deliver large-scale output
Cross-channel design leadership | Combining creativity + automation | Leading teams to deliver large-scale output
Cross-channel design leadership | Combining creativity + automation | Leading teams to deliver large-scale output
Cross-channel design leadership | Combining creativity + automation | Leading teams to deliver large-scale output
